Senior Leaderships

Joyce Lee

Chief Financial Officer
Joyce Lee

Joyce joined TOPCAST as Chief Financial Officer in January 2021. Joyce Lee is a seasoned executive with more than 25 years of leadership experience in industries ranging from retail and distribution, security services to healthcare.Prior to joining Topcast, Joyce worked as the Head of Finance, Emerging Markets and Asia Pacific covering over 100 countries at Gilead Sciences Inc. Before joining Gilead, Joyce worked with Allergan Inc., overseeing finance and spearheading the expansion of the company in Asia Pacific.  Joyce also gained her experience with increasing responsibilities in various multinational companies including Chubb, A.S. Watson’s Group, Dairy Farm Group, and Deloitte. QualificationsJoyce has an MBA from The Hong Kong University of Science and Technology. She is a fellow of the Hong Kong Institute of Certified Public Accountants and the Institute of Chartered Accountants in England and Wales. She is also a member of The Hong Kong Chartered Governance Institute.

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Senior Leaderships

Craig Winfrey

Vice President, Commercial
Craig Winfrey

Craig joined Topcast in August 2020. He is the Vice President of Commercial and is responsible for setting up and executing Topcast’s corporate strategies and leading strategic partnerships, global sales, and corporate communications & branding. 

Craig is a professional in business strategy, sales and marketing, having spent 20 years working as a global market leader in aviation and transportation across Asia, Europe and the United States. 

Prior to joining Topcast, Craig was the Vice President of Global Business Development, Sales and Marketing in HAECO, where he helped to develop the sales and marketing functions, including contracts and business analysis, as well as the digital transformation of the component promotion and component repair businesses.  

Previously, he worked at The Boeing Company where he held senior positions across the sales and marketing, contracts and engineering departments. In his last position as Managing Director of Asia Pacific, based in Singapore, he led the executive sales and marketing teams across the region in aftermarket support. Craig also worked at Bombardier Transportation.  

Qualifications

Craig has completed his doctoral (A.B.D) work in Organizational Behaviour, and holds a Master’s degree in Aeronautical Science at Embry-Riddle Aeronautical University, an MBA from Singapore Business School, and a Bachelor’s degree in Marketing Management at Park University. In addition, he has post-graduate certificates in International and Global Studies from Stanford University and Executive Leadership Programme from The University of Oxford. Craig is a board member of Hong Kong Aviation Industry Association and is a member of The Association of Aerospace Industries (Singapore).

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